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All Hands In
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Ashland Farmer's Market


Ashland Residents for Equity and Action is a group of People of Color and their allies in Ashland working together to ensure that their voices are represented in local civic organizations,  government, and the schools.


We support and promote People of Color-run businesses in Metro-West as engines of economic development that benefit the community at large.  Through community action we want to make Ashland a safe and inclusive community for all.

Home: About


Home: Team Members



Margaret (Maggie) Musoke, has been an Ashland resident for 10 years.  She has 1 son and 3 daughters.  

Maggie is the Co-Founder and President of Ashland Residents for Equity and Action (AREA).  In addition she is very active in the community and volunteers in other organizations.  She is the Troop Leader for Ashland's Girl Scouts, a member of the Africa Exchange Project and Racial Justice Team through Plymouth Church, Onewoman, American Red Cross, Ashland Community Garden, and Ashland Sustainability Committee.

Maggie is a nurse by profession and has worked in the healthcare field for over 20 years.  She holds a Bachelor's Degree in Business Administration/Management concentration and is HR certified.

During her spare time, she enjoys walks, dancing, road trips, visiting new places, and trying new foods with her family.



Vice President

Barbara has been an Ashland resident for almost 2 years and is a proud mother of two boys. 

Barbara is self employed as a nurse.  Outside of work she is a member of the Ashland Board of Health, and also volunteers with the Ashland Housing Trust.  


She has a strong passion and interest in healthcare management and education, and sharing her knowledge with others.  In her free time she enjoys traveling, volunteering and spending valuable time with her family and friends.




Board Member

Alan moved to Ashland in 2017 with his wife and three kids.

He graduated from Northeastern University with a Master's Degree in Computer Science. He currently works in the FinTech space for an Asset Management Firm in Boston. 

Alan oversees operational and administrative functions for AREA. Besides being an AREA board member, Alan is a board member of the Ashland Affordable Housing Trust. 

He enjoys outdoor activities with his kids - camping, basketball and snowboarding. You can be sure to find him smoking ribs and brisket in his spare time. 

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Serena is honored to be part of this ground up organization, forming strong friendships with thoughtful, kind, fun, dedicated people around the common values of equity and hope for our Ashland community. 

She holds a bachelor’s degree from Bentley College (University) in economics-finance, a graduate certificate in education policy from UMASS Dartmouth, and is a candidate for a master’s in public policy with a concentration in the socioeconomics of education from UMASS Dartmouth. Currently, she works for a construction company managing operations.

Serena volunteers for justice, cultural responsiveness, and equity causes. In addition to AREA, she also volunteers with Ashland’s Decisions at Every Turn, and the Unitarian Universalist Area Church in Sherborn.

She has lived in Ashland for over 12 years with her free-spirited Ashland Public Schools student and not so free-spirited husband Brendan, a neonatal & pediatric respiratory therapist. Serena finds joy being a swim and dance mom/taxi driver, trying new food with her friends, and hitting the bags at UpperKuts Boxing Club. 

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Jill Vernes has been an Ashland resident for 24 years, where she enjoys the friendly and increasingly diverse community.


 She has a BA in philosophy and an MS in Earth Sciences from Dartmouth College. Jill has worked as an environmental consultant for 27 years, remediating contaminated properties and helping manufacturing facilities improve their worker health, and safety programs and environmental stewardship.

Jill enjoys contributing to the Ashland community. In addition to AREA, she leads a multi-grade Girl Scout troop, and has participated in the Mindess School Science Symposium for several years, where she loves to see students "dig" science!

Jill has 4 children, who attend (or graduated from!) Ashland public schools. When not shuttling kids around Ashland, she enjoys gathering with friends- especially if there is BBQ, music & dancing involved!



Board Member

Senteza Kironde (aka Sentie) is an entrepreneur, social activist and works in Finance and Accounting in Boston. 

He holds a Bachelor’s Degree in Accounting and an MBA in Entrepreneurship from Babson College. 

Sentie is always looking to make a difference within the community and joined AREA to make a difference within the Ashland community and raise awareness about social injustices.


He is also the founder of UgBuddy, a mentoring organization and Sentie's Kitchen LLC where he caters African BBQ and provides DJ services in and around the MetroWest/Boston area.

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Board Member

Ray has been a resident of Ashland since 2017 with his wife and 2 children (Ava and Mason).  

Ray has attended Middlesex Community College and UMass Boston studying Business Administration.  He currently works for a financial company in Boston.

Ray is a strong advocate for Equity and Equality and is excited to partner with AREA to help make an impact in the community.

In his free time, he enjoys traveling and spending time with his family.

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Board member, retired

A true "townie,” Cara grew up and lives in Ashland.

After 13 years as the Director of Ashland Youth and Family Services, Cara started her own mental health counseling practice in Holliston. With a Master’s Degree in Counseling Psychology and over 25 years of experience in providing support and counseling for all ages, Cara continues to enjoy giving back to her community. She has been an active member of a hoarding task force, spearheaded a memory café, and facilitated a caregiver's support group.  Currently, she is the President/Secretary of the Ashland Dog Park Committee, Co-founder of AREA and Founder of Ashland Citizens Action Committee.



Board member, retired

Moala Kitayimbwa has been an Ashland resident for 4 years and is a proud mother of two young children, Ava and Mason.

Moala is always seeking opportunities to get involved within various organizations that empower women, support the equitable rights of people of color, and early childhood development.  She currently is the Treasurer of Ashland Cultural Council and serves as the DEI Task Force Representative on the Ashland Comprehensive Plan Steering Committee.

POC Businesses
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Home: News


AREA holds meetings open to the community on a quarterly basis. We will post the next meeting here. Join our mailing list to receive notifications and our newsletters!

2024 Calendar Year at a glance:

  • Thursday, January 18th, 6:30 pm- General Meeting!

  • Saturday, June 22, 9am-1pm- Juneteenth at Ashland Farmer's Market!

  • September 21st, 9am-4pm- Ashland Day!

Community News
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Click on the Ashland sign above to reach the town government website

Sign up for weekly the Ashland Town Manager Newsletter!

See employment opportunities with the Town of Ashland!

Receive weekly updates on Road Construction in Ashland!


By joining our mailing list, you will be automatically forwarded meeting information for the next meeting.

You can directly offer your financial support by donating to our cause. We are a grassroots organization run by volunteers and any help is greatly appreciated. 

Mail a Check:
Ashland Residents for Equity & Action
205 Main Street, Unit 543 , Ashland, MA 01721

Electronic via PayPal 


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